Press Release Summary: Internet expert shares secrets to attract new customers on the internet
Press Release Body: WHY A WEBSITE IS NOT ENOUGH Internet expert shares secrets to attract new customers on the Internet
ALBANY, NY - JANUARY 3, 2008 - With businesses increasing their use of the Internet to attract new customers and clients, one expert says that in 2008, just having a website is not enough.
"Recent studies show businesses of all sizes will rely on their website more than ever to promote, sell and support their products and services this year," says Rebecca Murtagh, an Internet marketing and e-business professional with more than 15 years experience. "In the early days, it may have been enough to simply have a website. But so much has changed since that time that a business needs to harness all aspects of the Internet to connect with customers."
Murtagh is the owner of Karner Blue Marketing (www.karnerbluemarketing.com) which helps businesses who wanted to attract more clients and customers by utilizing the power of the Internet with search engine optimization (SEO), web usability, pay per click campaigns and other e-business functions.
"Surveys show more there are more than 108 million distinct business websites and people are using the Internet increasingly to find them," she says. "Businesses surely have their work cut out for them if they intend to connect with customers online and generate a return on the investment in their web presence. Those who take the Internet seriously more often enjoy a positive impact on their bottom line and are prepared to make the necessary investments to capture new revenue opportunities."
She points to some growing trends that businesses need to stay on top of this year:
1. The rise of pay-per-click and other online advertising. The e-business strategist pointed to research that's predicting online ad spending will reach an all-time high of $44.6 billion, surpassing radio advertising this year. "Knowing exactly who your target market is - and what they are looking for is vital to make advertising worthwhile," says Murtagh. "It's not worth the investment if you don't have your homework done." 2. Search engine optimization gets more strategic. "To drive qualified prospects to their website, you're going to need more than meta data and a few keywords," she says. More than 61% of Internet users conduct local searches so even geographically-centric businesses need to increase their use of the Internet and local search to reach new customers. 3. Social media makes a big impact. "No longer just one of the hottest Internet marketing topics buzzing around, social media marketing will open new opportunities in 2008 for B2B, B2C and not for profit organizations through organic and paid advertising on viral environments like blogs, YouTube and FaceBook," explains Murtagh. "These audiences are growing exponentially with an insatiable appetite, presenting opportunities few businesses can afford to forget about."
Murtagh cautions if ignored, these trends could leave some businesses in the dust of the customers that will seek and find the organizations they will ultimately do business with. "The tried and true methods of Internet marketing such as email marketing, quality copywriting, viral marketing are still important. However, the face of the Internet is changing as new technologies emerge. Adapting these cutting edge internet marketing strategies early can help you gain a distinct advantage."
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Contact: Rebecca Murtagh Shannon Cherry Karner Blue Marketing PR for Karner Blue Marketing 866-558-3617 800-257-0633 info@karnerbluemarketing.com news@cherrycommunications.com
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Contact Details: Rebecca Murtagh Shannon Cherry Karner Blue Marketing PR for Karner Blue Marketing 866-558-3617 800-257-0633 info@karnerbluemarketing.com news@cherrycommunications.com
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